A perspective worth sharing
“European founders have been told regulation holds them back. The opposite is true. The founders who understand Europe's regulatory architecture aren't just complying — they're building moats their global competitors can't cross.”
About
Konstantin Bezuhanov is CEO of Evrotrust, a trust services company specialising in qualified eSignature and digital identity at a time of growing AI adoption. Under his leadership, Evrotrust has become a recognised European leader in reusable digital identity, serving nearly 2 million users across 63 countries — and building the EU's only mobile-first notified electronic identification scheme.
With a background spanning finance, technology, and entrepreneurship in the UK and Bulgaria, he brings broad cross-sector experience working with banks, telcos, and fintechs across DACH and CEE.
Europe's Unfair Advantage
Every European founder has heard the same story: regulation is friction, Silicon Valley moves faster, and building in Europe means building with a handicap. Bezuhanov challenges that narrative head-on. Europe's regulatory architecture — GDPR, eIDAS 2.0, the AI Act, DORA, NIS2, DMA — isn't bureaucracy. It's infrastructure.
Together, these frameworks are creating market conditions that reward trust, interoperability, and citizen control — and structurally disadvantage competitors who built without those constraints. At the Human × AI Conference, Bezuhanov will share a practical framework for how European startups can turn regulatory complexity into competitive advantage — with real examples of companies already doing it.
Academic Background
Bezuhanov holds degrees in Finance and Accounting, eBusiness and eGovernment, and a PhD focused on the future models of digital identity — research that directly informs Evrotrust's strategic direction and product architecture.
Areas of Expertise
- Digital Identity & eIDAS 2.0
- Qualified eSignature & Trust Services
- Regulation as Competitive Advantage
- European Digital Sovereignty
- AI Act & GDPR Compliance Strategy
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